18 september
20 september
Register here


Through this business trip, companies within the food industry are invited to visit the Hamburg area to learn more about it´s fast growing food market and Hamburg´s new food cluster. It´s an excellent opportunity to learn more about the German food market and make important business contacts in the Hamburg area!

The Hamburg Metropolitan Region is the centre of northern Germany. It comprises of the Free and Hanseatic City of Hamburg and seventeen districts, Lübeck, Schwerin and Neumünster, Lower Saxony, Schleswig-Holstein, and Mecklenburg-Western Pomerania, and has a total population of approximately 5.3 million.

One of Hamburg's strengths is its diversified economic structure, of which the food sector is an important part. A new food cluster is being set up with the aim of strengthening and developing Hamburg as a food location and creating an innovative start-up scene. The cluster will help companies in the food sector to cope better with the expected market challenges and to network with scientific research in Hamburg and with other food companies.


Companies from the food industry interested in the German market and Hamburg as a business location, including processed food, ingredients, food tech and start-ups.

You are cordially invited to learn more about the potential German food market, all German food business opportunities and about Hamburg, as a business location!

All information and presentations will be in English.

PROGRAMME/topics to be covered - (additional topics can be added/confirmed in the program):

  • A three-day visit to the city of Hamburg, from lunch to lunch
  • Learning more about the German food market and Hamburg as a growing food cluster
    “What is important to know when doing business in Germany”
  • Learning more about the do's and don'ts of doing business in Hamburg and about the support that can be given to Swedish companies by Hamburg Invest
  • Visit Hamburg's main food wholesale market
  • Meet buyers from German grocery chains as well as local importers and distributors
  • Matchmaking event to present your company to potential buyers and importers
  • Meet other Swedish food companies who are established in Germany
  • One of the evenings, we will have dinner and meet with the Swedish community in Hamburg
  • As a possible add-on: Visit the Open Mouth Hamburg Food Festival (12-16 September) just before the business trip, https://openmouth.hamburg/


  • Total price is 35 000 SEK/person including the programme in Hamburg, (incl. lunch, dinner and transport during the trip)
    • (an additional person from the same company receives a 25% discount)
  • Registration fee is 7 000 SEK/person
  • Final invoice of 28 000 SEK to be paid 4 weeks before the business trip starts

All prices excl. VAT/moms and will be paid by invoice.


All participants cover their own accommodation and travel costs.
We will pre-book a hotel for you at a reasonable price.

Hamburg Invest will pay for transport during the business trip.


Before the business trip in May or in August, we will arrange a webinar for the participating food companies, together with some participants from the Hamburg region.

This webinar will give the companies the opportunity to get additional information and ask questions before the trip.


Registration below, before May 15, 2024
After registering, you will be asked for a brief company profile and any special requests you may have.



Register here

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